ViPR in the media
"ViPR is not a reptile, but it is deadly”, wrote Men’s Health as they introduced a killer interval workout: a full body-blast CV and strength routine with just one piece of kit in under 30 minutes.
From interval training to the friendly face of resistance work in women’s and sports-specific titles, via the business case in the trade press – plus on-air clips as well as print extracts – here are a few examples of what the media have been saying about ViPR.
For press enquiries about ViPR, please contact publish@fitpro.com
Men's Health website, November 2010 - ViPR full body workout
"Utilised by everyone from gym novices to hardened cage-fighters the battering-ram-like ViPR ('Vitality, performance and reconditioning') is that rare thing: a seemingly faddy piece of equipment that actually works."
Men's Health magazine, November 2010 - Snake grips
"ViPR isn't a reptile, but it is deadly. It's a soft bar that can be lifted, thrown and flipped - giving a full workout in the time it would take to queue for the bench."
Women's Fitness magazine, November 2010 - Get ready to ViPR!
"Tone your entire body in just eight moves with the latest in fitness equipment."
The Scottish Sun, 7 October 2010 - It's a bug's strife
Becky tells how ViPR is helping her train for the Great Scottish Run.
Running Fitness magazine, February 2010 - Fitness focus
A look at what ViPR can do for runners - and it's quite a bit, it turns out. Michol Dalcourt explains which ViPR exercises really get the feet and hips working properly.
Daily Mail, 2 January 2010 - Drop those barbells!
This is the new way to work out "ViPR provides a range of workout options, teaching the body to work in an effective way both in and out of the gym."
Daily Express, 28 December 2009 - Best fitness trends 2010
"A new piece of gym equipment which could take the place of gym floor favourites kettlebells, dumbbells and medicine balls."
Ultra-FIT magazine, December 2009 - Does ViPR have the bite?
Who better to road-test ViPR than John Shepherd, former GB athlete, fitness writer and editor of Ultra-FIT.
"ViPR's utilitarian looks reflect its great functionality. After swinging it, skipping with it, running with it, carrying it, twisting, turning, jumping, balancing, pivoting, in short doing virtually any movement with it, I came away thinking that ViPR is indeed a great fitness tool for all sections of the fitness world."
